Simple pricing
Start free. Upgrade when you’re ready to track a flow.
Your homepage Friction Score and first fix are free. Paid plans unlock continuous flow tracking, measured fixes, and monitoring.
Baseline
Free
Homepage Friction Score + your single biggest fix.
- Homepage Friction Score
- Your #1 fix
- Re-scan anytime
Most popular
Starter
$199/mo
One site, one flow, fully monitored — one measured fix at a time.
- 1 site · full flow tracking
- Weakest-link, one fix at a time
- Change detection + measured results
- Alerts & the heartbeat digest
Growth
$499/mo
Up to 5 sites · up to 3 flows per site · all-flows ranking & history.
- Up to 5 sites
- Up to 3 flows per site
- Everything in Starter
- Faster monitoring
- Portfolio view
Agency
$1,499/mo
Up to 25 sites, portfolio dashboard, priority support.
- Up to 25 sites
- Up to 3 flows per site
- Everything in Growth
- All-sites portfolio dashboard
- Priority support
Cancel anytime · Baseline is free forever · every paid plan is one focused fix at a time.
Why teams stay
Finding your friction is the first month. Protecting your gains — and proving every future change helped — is why teams stay. You get continuous measurement and the scoreboard for every change you make. And when a change hurts your flow, if it’s on your page Defrixa tells you what to undo.