Simple pricing
Start free. Upgrade when you’re ready to track a flow.
Your homepage Friction Score and first fix are free. Paid plans unlock continuous flow tracking, measured fixes, and monitoring.
Baseline
Free
Homepage Friction Score + your single biggest fix.
- Homepage Friction Score
- Your #1 fix
- Re-scan anytime
Most popular
Starter
$129/mo
One site, one flow, fully monitored — one measured fix at a time.
- 1 site · 1 flow per site
- Weakest-link, one fix at a time
- Change detection + measured results
- Alerts & the heartbeat digest
Pro
$299/mo
3 sites · 3 flows per site · all-flows ranking & history.
- 3 sites · 3 flows per site
- Everything in Starter
- Faster monitoring
- Portfolio view
Max
$599/mo
5 sites · 3 flows per site · portfolio dashboard, priority support.
- 5 sites · 3 flows per site
- Everything in Pro
- All-sites portfolio dashboard
- Priority support
Agency
$999/mo
10 sites · 5 flows per site · bring your whole team.
- 10 sites · 5 flows per site
- Everything in Max
- Up to 10 team members
- Roles and per-client access
Cancel anytime · Baseline is free forever · every paid plan is one focused fix at a time.
Why teams stay
Finding your friction is the first month. Protecting your gains — and proving every future change helped — is why teams stay. You get continuous measurement and the scoreboard for every change you make. And when a change hurts your flow, if it’s on your page Defrixa tells you what to undo.