Turn more of your existing visitors into customers — without spending a dollar more on ads.
Defrixa scans your site, tracks your conversion path, and gives you one developer-ready fix at a time — so you convert more of the visitors you already have, without buying more traffic.
Free · no sign-up. Your score and your biggest fix in about 15 seconds.
You already have visitors. Most of them leave without acting.
Most websites don’t need more traffic first — they need to convert more of the traffic they already have. Defrixa finds where that traffic leaks, and helps you plug the biggest hole first.
Scan. Track. Fix the biggest leak.
A homepage scan is the starting point. The real value is tracking your actual conversion flow.
Scan your site
Get your Friction Score and your single highest-impact issue in about 15 seconds — free, no signup.
Track your flow
Add one small snippet and Defrixa watches every step of your conversion path — where people move, and where they quit.
Fix the biggest leak
Defrixa finds the weakest page, gives one developer-ready fix, confirms you shipped it, and measures whether it worked.
Your money leaks between pages.
A visitor rarely quits on the homepage — they quit somewhere along the path to converting. Defrixa tracks the whole flow and finds the step losing the most people.
Find your friction. Then protect what you fixed.
Defrixa doesn’t stop at the audit. It measures your flow, remembers your best, and tells you the moment a step slips below the level you worked to reach — after the drop is confirmed across 14 days, not on a blip. Every redesign, every new campaign, every “small tweak” gets a verdict.
Your designer says the redesign worked. The numbers say it’s flat. Defrixa says exactly what happened — the same measurement, every time, so the argument ends. The objective record of whether every change helped.
Defrixa tells you what changed. When it’s on your page, it tells you what to undo. When it’s not, it tells you where to look — so you don’t spend days hunting in the wrong place.
Defrixa measures your flow and remembers your best. It shows you how to beat it — and tells you if you slip below it.
We don’t bury you in 40 suggestions.
A long audit is easy to ignore and impossible to measure. Defrixa gives you one thing to do, then proves whether it worked.
- Find the single biggest leak in your flow
- Give one practical, developer-ready fix
- Confirm the change actually went live
- Measure the real before-and-after in your traffic
- Only then move to the next highest-impact issue
Measured before we move on.
Changing twelve things at once tells you nothing. Fix the biggest leak first.
Every fix is ready to hand to a developer.
No vague advice. Each recommendation is a clean, self-contained packet — just what your developer needs to make one change and know when it’s done.
One screen. One clear next step.
Your score, your tracked flows, your biggest drop-off, the one fix to make, whether it shipped, and whether it worked — no vanity charts, no noise.
If you have visitors, you have a flow worth fixing.
Defrixa works wherever visitors move toward an action — a donation, a signup, a sale, a lead.
One change. Measured. Sometimes it’s worth 5×.
Defrixa finds the single highest-impact change on your site — the exact kind of fix that moved these numbers. No redesigns, no guesswork. One clear change at a time, and proof it worked.
A headline about the outcome nearly 5×’d their leads.
One of the largest fundraising homepages led with what the organization did. We rewrote the headline to lead with the outcome supporters actually wanted — and the share of visitors asking for more info jumped from under 5% to 24%. Same traffic. Same page. One clearer promise.
Half the steps. More than triple the finishers.
A major auction platform’s signup ran eight pages. We cut it to four, removing every step that didn’t need to be there. Completions to the event more than tripled — from 4.1% to 12.8% — because the fastest path to more finishers was fewer things standing in their way.
One outcome-focused headline, more than 3× the conversions.
A major financial site’s homepage described its services. We rewrote the headline to focus strictly on the outcome visitors came for — and clicks to “Get more info” more than tripled, from 1.4% to 4.6%. One change, measured, done.
What’s the one change on your site?
Paste your homepage and Defrixa finds your biggest leak and the single fix that would move it most — free, no signup.
Results are from conversion work across sites we’ve built and advised on. Each reflects a single measured change on that site; results vary by site, traffic, and offer.
Start free. Upgrade when you’re ready to track a flow.
Your homepage Friction Score and first fix are free. Paid plans unlock continuous flow tracking, measured fixes, and monitoring.
Cancel anytime · Baseline is free forever · every paid plan is one focused fix at a time.
What’s your Friction Score?
Paste your homepage. Get your score and your biggest fix in about 15 seconds — free.
Free · no sign-up · no credit card · your score in ~15 seconds.