# Defrixa

> Defrixa shows you where your website loses customers. It follows the journeys that matter — signups, registrations, purchases, bookings — counts how many visits stop at each step, ranks those losses by size, gives you a developer-ready fix for the biggest one, and then measures in your own traffic whether the fix actually worked.

## Product
- [Free scan](https://defrixa.com/improve): Paste any URL to see what is costing you customers on that page, ranked worst first, with the exact fix for the top one. No signup.
- [Flow analysis](https://defrixa.com/flow-analysis): How flow tracking measures a whole journey instead of a single page, and how regressions are caught.
- [Free scorecard](https://defrixa.com/scorecard): The deterministic scorecard, factor by factor, with every number's provenance. No AI, no signup.
- [Pricing](https://defrixa.com/pricing): Plans and what each includes.
- [Partner program](https://defrixa.com/partner-program): For agencies and referrers.

## Learn
- [Website conversion friction](https://defrixa.com/website-conversion-friction): What friction is and why it costs you customers.
- [How to fix a leaky funnel](https://defrixa.com/how-to-fix-a-leaky-funnel): Which leak to patch first, and why later-stage leaks pay more.
- [How to know if a website change worked](https://defrixa.com/how-to-know-if-a-website-change-worked): Measuring a change against your own before-and-after.
- [How to prioritize conversion fixes](https://defrixa.com/how-to-prioritize-conversion-fixes): Ranking by recoverable people rather than by percentage.
- [What a Friction Score is](https://defrixa.com/friction-score): How the 0-100 score works, and what it is for.
- [The pillars of friction](https://defrixa.com/friction-pillars): Clarity, Flow, Trust, Experience.
- [Conversion optimization by platform](https://defrixa.com/conversion-optimization-by-platform): Shopify, WordPress, Wix, Squarespace, Webflow.
- [Shopify conversion optimization guide](https://defrixa.com/shopify-conversion-optimization-guide): The Shopify-specific hub.

## How it works
- The structural scan is free, works today from any URL, and needs no tracker.
- The Friction Score (0-100, higher is less friction) is deterministic weighted maths over per-feature ratings, not a number an AI picked. Every factor's raw value, weight and contribution can be inspected.
- Flow tracking, per-step loss counts, and measured before-and-after results become available once a lightweight tracker snippet is installed on the site.
- Counts are of visits from the site's own traffic: counted, not estimated, sampled or modelled.
- The tracker is cookieless and stores nothing persistent on a device, so a visit is one browser tab. Visits are deliberately not deduplicated into unique people, and a visit that does not reach the next step has not necessarily left the site.

## Notes
- Defrixa ranks everything it finds and shows the whole list. It asks you to ship one change at a time, because a single change is the only way to attribute the result to it.
- A verdict on a shipped change requires enough traffic through the step that changed; where a change can never be judged, Defrixa says so rather than reporting a result.